Will Edwards (Founder)


BA Honours, Criminology/Psychology, Carleton University.

MA, Experimental and Applied Psychology, University of Regina.

Background consulting for NGO's, including the Canadian Cancer Society, and working in credit adjudication and risk management at CIBC.

Daniel Sparks (Associate)


BSc Honours, Psychology, Trent University.

BA Honours, Classical History, Trent University.
PhD, Psychology/Neuroscience, Concordia University.

Previously a postdoctoral fellow at the University of Toronto.

Currently a research coordinator with the Municipality of Durham.

Raymond Mendelovits (Associate)


BSc Honours, Computer Science, University of Toronto.

Background in data management, IT, and software development for major financial institutions. 

Currently a Full Stack Developer at Paymentus.   

Nicole Telidis (Associate)


BSc Honours, Mathematical Physics, Queens University.

BA Honours, Psychology, McGill University.
Background in data analytics/visualization with Bell Canada and providing expert analysis on intellectual property issues for  Morgan Solar Inc.